التسويق هو مجموعة من الانشطة تقوم بها الافراد والمنظمات بغرض تسهيل وتسريع المعاملات والمبادلات في أطار البيئة وظروف السوق.
ويركزالتسويق علي احتياجات العملاء عن طريق جهود تسويقية متكاملة ينتج عنها حسن توقع احتياجات العملاء وحسن ارضاء هذه الاحتياجات ويتم فيها تحقيق أهداف المؤسسة عن طريق رضاء العملاء.
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