On Target Africa

ON TARGET AFRICA prides itself on the in-depth firearm reviews that aim to make the reader fully informed by the time the new firearm owner walks into their gun store to make further enquiries, or better still their purchase. We endeavour to bring new products to the consumer to keep them fully informed as to what is new to market thereby retaining an impartiality. ON TARGET AFRICA is the perfect publication to cover the over 14 sports-shooting disciplines in South Africa, a diverse and growing market, from gear and equipment to coverage of the major long-range, Extreme Long Range events, and related markets such as outdoors, 4X4ing and game farms, hunting and wildlife management and conservation. ON TARGET AFRICA provides expert and professional reviews of the latest firearms and accessories. Also catering for the equally-important collectors’ market, which plays a vital role in preserving our country’s firearm heritage. Another focus for ON TARGET AFRICA is the tactical market, which is of growing importance due to the large number of security companies operating in South Africa at present. This means that a key focus of ON TARGET AFRICA is the family experience. Sports-shooting is, indeed, a family sport, and we cater for every single member, from professional to amateur, and even children, who need to acquire firearm safety and basic knowledge as soon as possible. Sports-shooters, of course, are great outdoors enthusiasts, which is why we will be focusing on the 4x4 community as well, getting stuck into the dust-and-dirt of the many hiking trails available across the country, and showcasing our extremely diverse fauna and flora. ON TARGET AFRICA is a high-quality specialist magazine, with copies distributed nationally ten months of a year through CNA, Exclusive Books, specialist book stores, shooting sports ranges, and gun stores. ON TARGET AFRICA keeps its consumers up-to-date and well-informed. It encourages smart buying decisions by delivering comprehensive and expert product and gun reviews, in addition to topical articles on the latest trends and developments in legislation, regulations and licencing. Stay Safe. On Target Africa advocates correct eye and ear protection be worn at all times on all shooting ranges and at all shooting events. This is for visitors as well.

JOY FOR EYES RELIEF FOR NECK AND WALLET • You would expect binoculars with excellent optics plus a fast, accurate rangefinder to have a weight that hurts your neck and a price that hurts your wallet. Now you can change that thinking.

from the editor’s desk

On Target Africa

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RUGER AMERICAN® RIMFIRE TARGET A rifle for all seasons • The name Ruger® is synonymous with high-quality weapons platforms, which it has been producing chambered in.22 LR since 1946. Initially it favoured handgun variants, but quickly expanded its range to cater for the ever-popular rifle segment. Ruger® is the unequivocal global leader in developing the all-mighty.22 LR rifle platform, with its 10/22® leading the charge.

.22 ELR is a platform for the entire family • A shooting match can become a serious affair. The Send IT guiding philosophy is: Have fun, otherwise it is time to do something different. We strive to host unique, accommodating and challenging events in a friendly and enjoyable environment where information, techniques and knowledge are shared.

RUGER® LCP® 2 Deep concealment pistol • In today’s fast-paced world, there is an obsessive drive whereby consumers believe that ‘bigger is better’. But from an EDC perspective, smaller is most definitely better when it comes to self-defence. Ruger®, a pioneer in compact firearm design, has just launched its new and improved LCP® 2 range of micro pistols, aimed squarely at the ever-growing EDC market. Join us as we take a closer look at what makes the LCP® 2 one of the best compact or pocket...