iD (Ideas & Discoveries)

iD (Ideas & Discoveries) is an intriguing science and technology magazine that delves deep to help readers discover answers to questions about science, nature, psychology, history, current events and more. With captivating photography and design and engaging editorial content, iD will have readers thinking about the world around them in a whole new way.

reader feedback • You talk, we listen! Here’s what you had to say about previous issues of iD. Thanks for your feedback and suggestions. Keep ’em coming.

THE WORLD’S TOUGHEST LADY

MIGHTY MARVEL OF THE SKIES • No other predator in the world can compete with a full-grown eagle: These formidable hunters have essentially no natural enemies, harbor tremendous power in their talons, and possess senses so sharp that modern technology struggles to keep up with them. Now, 40 years after the pesticide DDT brought some species to the brink of extinction, eagles are recovering as their populations once again soar.

THE DISCOVERY OF THE WORLD’S GREATEST TREASURE • There was no point in continuing to look, they said: Everything in the Valley of the Kings had already been discovered. But archeologist Howard Carter refused to listen. Convinced there was yet another tomb to be found, he kept excavating—for days, months, and years. Then suddenly he was standing at the edge of a buried flight of stairs, just a short distance from Tutankhamun’s legendary tomb…

questions & answers • Ask a simple question, get a simple answer? Think again! Scientists often have to work meticulously to come up with explanations for basic processes—and sometimes they inadvertently discover marvels that can change our perception of the world.

WHAT MAKES ME GIVE UP? (OR KEEP GOING?)

Why is it so difficult to break a bad habit?

THE BRAIN’S MOTIVATION ATLAS

Motivation Special

THE 7 MOTIVATION KILLERS • What hinders motivation? What are the greatest demotivators? And what can we do about them?

WHAT MOTIVATES MY BRAIN • What prompts the brain to want to learn or fight—to create or destroy? What makes us trust someone? What makes us want to be a better person, or desire something or someone? Researchers are working hard to try to understand human behavior and all that drives it.

HOW DO YOU MEASURE A CATASTROPHE? • When does light get dangerous? At what point do storms reach destructive force? And how much pain could an insect inflict? Researchers have developed scales to predict and measure the effects of various catastrophes and natural hazards, rating the impact of such events from negligible to the most devastating severity. Often enough, that can include fatalities…

THE 11 MOST IMPORTANT FACTS ABOUT IBUPROFEN • For treating inflammation, fever, and pain, ibuprofen is considered to be a multitalented medicine. But is this reputation justified? We explore the answer.

TAKING THE RIGHT DOSE • The choice of the right pain medicine depends on a number of factors: Is the objective to treat acute pain—or is it also to reduce inflammation? How long does the medicine normally remain effective? The chart below summarizes the necessary information.

WHAT DO THESE 10 THINGS HAVE IN COMMON?

JUST HOW DANGEROUS IS CHILDHOOD, DR. SMITH? • Dr. Gary Smith is head of the Center for Injury Research and Policy at Nationwide Children’s Hospital in Columbus, Ohio. For 25 years he has been investigating the causes of accidents involving children. He continues to be amazed by the nonchalance he sometimes encounters when it comes to children’s safety.

iD (Ideas & Discoveries)

CAN THE SUN KILL THE INTERNET? • Solar storms take place every year without causing problems on Earth. But a vast and violent solar eruption could shut down our satellites, paralyze servers and data centers, and plunge...